Whitewashing or not?

Some celebrities seem to appear in media portrayed much paler than when compared to some less edited photos

Image Image

Sanna Lathan: mediated media image & quick capture

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Kelly Rowland: quick capture & mediated media image

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Gabourey Sidibe: quick capture & mediated media image

Image Image Image

Halle Berry: mediated media images and quick capture

Freida Pinto: quick capture & mediated media image

Aishwarya Rai: mediated media image & quick capture

And some appear darker:

 

Alek Wek

Jordan Dunn

Rihanna

Lara Stone

 

Kate Moss

And there are some celebrities who are portrayed in both extremes

Iman

  

Beyoncé

There is a theory that while these images may seem too pale to be natural for many of these celebrities , they reflect either the desire of the celebrity or- her real life transformation  – as discussed here regarding Beyoncé ‘s transformation

More excellent examples here of book covers and other media: Covers Matter

Other images included for comparison

Agyness Deyn

Gwynth Paltrow

Angelina Jolie

Jennifer Lopez

  

Nicole Kidman

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