Jane Caputi in, The Pornography of Everyday Life (video link above), declares pornography as “a habitual mode of thinking”, that underpins our everyday discourse, supporting oppressions like sexism, racism and homophobia. It makes us see a man possessing, overpowering, threatening, using, humiliating and abusing women as ‘manly’ and ‘sexy’. She argues that pornography is not about arousal – it is about objectification, desensitization and dehumanization. These negative mass representations of sexuality is a public form of psychological abuse that limits or ability to imagine alternatives.
Cindy Gallop, founder of makelovenotporn.com and makelovenotporn.tv has first-hand (no pun intended) experience with the effects of mainstream pornography, the sources it seems for many people – her young male lovers in particular – for learning their bedroom techniques, which she says, makes them inconsiderate lovers. In an era where all types of pornography (Rule 34) are more freely and widely available than ever before. She believes, parents and sex education teachers still give too little guidance about how to develop healthy, sex-positive relationships – so toward that end Gallop created makelovenotporn.com and makelovenotporn.tv
so that young men don’t think that’s always the normal way of behaving in the bedroom and their girlfriends don’t have to pretend to like it
Gallop aims to re-educate people via the internet with #reallifesex filled with type of passion and intimacy distinctly missing in the typical commercial mainstream porn flick. Gallop’s model is new – anyone can ‘share’ a video (ie: their own production) that meets the positive sex guidelines (plus “no poo, children or animals”) and collect 50% of the rental fee that others pay to watch it.
This is a good example of what Feona Atwood, in No Money Shot? – Commerce, Pornography and New Sex Taste Cultures (2007) would refer to as ‘a community of exchange’ where members of the website (free to join) participants as both vendor and consumer typical of our technology enabled participatory culture. One could also argue however, that it is an ingenious way to make money off of amateur pornography, as such videos are usually posted online in various forums.
In my opinion, ‘ordinary’ folk accessing ‘realcore’ like Gallop’s site or altporn available on Nerve.com or SuicideGirls.com can be a positive experience and influence on mainstream culture as it can open the door to more (& positive) sexual exploration outside of vanilla, monogamous, hetero-normative intimacies and into realms like polyamory, bisexuality, and BDSM. That said however, I think that it can also have a negative impact such as sex-positive empowerment narratives being perversely translated into mainstream commercialism with works like “Fifty Shades of Grey” by authors who have only experienced (and understand) the tiny tip of the iceberg of these alternative communities, and cherry pick concepts that fit into their hegemonic frameworks of male dominance and female submission.